2014-2025
Our trip
We are a team passionate about lifestyle, the outdoors, and the quality of our products, all while keeping them affordable.
At PuraVida®, we understand that life is meant to be explored. We help optimistic, joyful people who enjoy life by maximizing their experiences with freedom, comfort, and responsibility.
Driven by the mantra "Colorful Living is Much More Fun," we draw inspiration from our users' adventures, designing towels and accessories that facilitate their favorite activities with optimal quality.
We are PuraVida®:
Much more than Towels.
PuraVida® is a young, global brand born in Uruguay, dedicated to lifestyle design focused on the beach, sports, active outdoor living, and travel. Its colors and prints have been bringing joy to everyday life since 2014.
PuraVida® products are found in sporting goods stores, beach boutiques, outdoor specialty stores, major department stores, drugstores, superstores, and duty-free shops across seven countries.
Colorful Living is Much More Fun
Know ► Imagine ► Combine
Mix and Play
2014-2025
OUR JOURNEY
We are a team passionate about lifestyle, the outdoors, and the quality of our products, all while keeping them affordable.
At PuraVida®, we understand that life is meant to be explored. We help optimistic, joyful people who enjoy life by maximizing their experiences with freedom, comfort, and responsibility.
Driven by the mantra "Colorful Living is Much More Fun," we draw inspiration from our users' adventures, designing towels and accessories that facilitate their favorite activities with optimal quality.